About Alison

the mum behind Birth Tenderly

About Alison, pregnancy and birth coach for first-time parents

I’ve always loved babies and been interested in supporting mothers through the birth. I considered midwifery as a teenager, but ended up in bookkeeping and reception before pursuing my interest in languages at university. Majoring in Italian, I spent the final year of my course in Italy…ending up staying for 4 years, since I got locked down in COVID with a man who I fell in love with, and married some months later.

It wasn’t until after I first gave birth, for which I was well prepared and beautifully supported, with amazing guidance throughout pregnancy from my private midwife, that I decided to revive my dream and pursue training which would help me to support other mums through their pregnancies and births.

This decision was spurred on by the fact that just around this time, the NSW Parliament’s inquiry into birth trauma was taking place. So many stories were coming out about women who’d experienced birth trauma. A large proportion were first-time mums. The stories were so horrible to read, especially after I’d just had such a fantastic experience, even though I was a first-time mum in a foreign country. This gave me a burning desire to train and prepare to help women, and especially first-time mums, to have the resources they need to be able to have positive births, eliminating all avoidable birth trauma.

So many mums experience unnecessarily traumatic first births! They then need to work through their trauma, with therapy, counselling or whatever it takes, and try and turn things around for the better if they give birth again. It’s so sad to see this happening, but I am convinced we can change things around! You don’t automatically have to go through trauma first! I didn’t, and you don’t have to either!!

Sure, there are things in birth we can’t control, but I am absolutely convinced that having the time and support you need to consider what your options are and make your own informed decisions, based on the evidence available and on your values, leads to a more positive birth experience.

I am happily married to Simone (a real Ferrari!) and we have two very cute little girls, who we are raising bilingual. We moved back to Australia in 2023 and are settled in Lemon Tree Passage in the Port Stephens area of NSW.

Childbirth education and perinatal care qualifications and training:

  • Certified GentleBirth Childbirth Educator (April 2024)

  • Birth & Postpartum Doula, Australian Doula College (April 2025)

  • Natural Breastfeeeding Program with Dr Theresa Nesbitt, MD
    & Nancy Mohrbacher, IBCLC, FILCA (2024)

Other relevant training:

  • First Aid Certificate with CPR (valid to Nov 2025)

  • NSW Working with Children Check (valid to Oct 2028)

Birth Tenderly uses wattle in the logo as a reminder that pregnancy and birth are shared experiences with countless other women worldwide.

The Significance of Wattle

Why does wattle feature in our logo? Wattle is the national flower of Australia, but also holds a special significance for me in relation to birth. I was living in Italy when I gave birth to my first child, a baby girl. Baby was due on 8 March, International Women’s Day, though arrived some days earlier. In Italy the wattle flower is associated with International Women’s Day, and on 8 March people will give bouquets of wattle to the special women in their lives.

On 8 March my husband brought home some wattle for me and our new daughter (see photo, with me snuggling baby on the lounge in the background!). For me, this was not just a loving gesture, but also a reminder that women all around the world were experiencing pregnancy, birth, and caring for a newborn along with me. It can be so easy to feel isolated by pregnancy and birth, but we need to remember that we are not alone: there are countless other women around the world who are sharing the same experience!